Business Intelligence (BI)
It is a technology that collects, stores and analyzes data from operations or business activities to improve performance, and create a comprehensive view that helps adapt quickly to changing customer needs, and make better decisions.
Why Use “Business Intelligence” Technology?
Organizations -especially businesses- need "business intelligence" technology because it helps them:
- Reduce and predict risks before they occur and make smarter decisions with available data.
- Rapid response to market needs.
- Increase business efficiency and speed up productivity.